Mister Donut Eyes 100 More Outlets, Relies On Pasalubong Spirit
Mister Donut Philippines plans to open up to 100 outlets next year, confident that the slowing economy would not affect sales.
Mister Donut’s branch in Megamall was built using eco-friendly materials. The company seeks to green half of its own outlets in five years.
In an interview on Tuesday, Mister Donut Vice-President for Corporate Marketing Alden M. Castañeda said the Filipino practice of giving donuts as pasalubong or a small gift was unlikely to change.
“We will continue to grow next year, although there is an economic crisis. People will try to establish what is really important for them, and [we think we can capitalize on] Pinoys’ putting a high value to giving something,” he said.
But he admitted that next year would be more challenging for the company.
In a separate interview, Krispy Kreme Philippines Managing Director Carlyn T. Salud said they were also optimistic, and that expansion plans were on track.
She declined to say how many stores Krispy Kreme will open next year, but said the company would probably proceed at the same pace as in the past two years, when it opened 10 outlets.
“We just have to be more accessible, keep our prices affordable and make sure that customers see the value of our products,” she said. The donut chain, she added, was planning to hit new markets.
Rival Dunkin Donut could not be reached for comments.
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