Yum! Gets Into The Fitness Biz
Yum! Brands, Inc. today announced that it is launching a free online fitness program starting January 1, 2009, to help people jumpstart their 2009 New Year’s resolution to exercise more and get in shape.
As part of the company’s overall Health and Wellness “Keep It Balanced” effort, Yum! and its brands are offering consumers around the world a free, month-long trial membership to an online wellness and fitness training tool called eFIT4Me on their websites.
eFIT4Me is an interactive and easy to use complete lifestyle management system that features customized fitness programs, identifies eating patterns, recommends nutritional habits and includes motivational and goal tracking tools that constantly evolve as members update their progress.
Yum! is also partnering with University of Louisville’s men’s basketball Coach Rick Pitino to educate consumers about the importance of fitness in a balanced lifestyle.
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