Global Crunch Starts To Bite Local Franchise Industry

Malaysia’s franchise industry is beginning to feel the impact of the global economic downturn as consumer spending falls and the growth of other sectors, including retail, decelerates.
Franchise consultancy Francorp Malaysia Sdn Bhd expects the industry to experience a decline in the number of establishments, jobs and economic output in 2009.
The quick-service and full-service restaurants are expected to see a small increase in the number of new outlets, while a large drop in output is anticipated in lodging, business services and real estate.
The largest fall in employment is expected in the automotive, retail food and products, and services sectors.
Despite that, many franchise players surveyed by Francorp Malaysia remain cautiously optimistic about the prospects of their business.
Francorp Malaysia president and chief executive officer Affandy Faiz said franchise entrepreneurs are optimistic that the local franchise industry remains stable as they have emerged from the previous economic downturn stronger.
“As credit markets stabilise, they see many opportunities for growth and consider the current conditions, although extremely challenging, as temporary. More.
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