Franchising.com:

An emerging national franchise is allowing corporate America to trade their unsatisfying day jobs for a workweek of playing Guitar Hero, Halo 3 or laser tag, while entertaining children across the country – and it’s taking off at rocket speed.

Games2U, a mobile video game theater concept created to fill the “tweener” crowd void in the multi-billion dollar party segment, has already sold 28 franchises, with16 units operational across the country after less than one year of franchising. Based on the current rate of inquiries, co-founders and brothers David and Stuart Pikoff expect to open at least 100 more franchises by the end of 2009.

By combining two of the most popular entertainment segments for kids – video games and laser tag – into one vehicle that’s delivered to the doorsteps of the party child, Games2U is quickly resonating with both consumers and potential franchisees. Each party vehicle features the top games for systems like XBox 360, Playstation 3 and Wii systems, among others. High tech Laser tag guns function in daylight or dark, and can be set up in front or backyards or in neighborhood parks.

mission is to create ‘rock star’ birthday parties for the average kid at an affordable price,” said David Pikoff. “Before we came along, it was the same-old-same-old for kids’ parties, and most of it is for the younger kids,” he said. “We know we are succeeding when our follow-up surveys include responses like, `My son said this was the best birthday party in the world.’” More.

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