Frantrends Magazine:

Just as mobile networks are in 3G (Third Generation), Wireless Zone has created an entirely new generation of stores that are being updated and refitted to create a friendly, inviting retail experience that is customer-centric and appeals to all five senses. For years, leading cell phone retailer Wireless Zone has been setting the standard for the wireless retail world. Now with their focus on celebrating the individuality of their customers, they have created a new store design that efficiently guides customers to the products and services that best meet their needs. The new stores include features that accentuate:

* Sight – Visually, the new Wireless Zone stores are more open and bright with clearly marked zones—including Interactive, Family, Technology, Entertainment, Business, Accessories and more—to help customers easily navigate the more than 50 wireless communication devices and hundreds of related accessories available.

* Sound – Trained employees ask the right questions and listen to customers to understand their individual needs then help match them with the phone and accessories that are right for them.

* Touch – A tactile interactive island allows customers to feel and “test drive” products.

* Smell – The stores are infused with appealing scents to relax the shopper and make them want to spend additional time perusing the store and learning more about the products and services.

* Taste – The new stores have a contemporary look that accentuates the cohesive signage and vast amount of products, and include strategic information technology, such as a large LCD screen for customers to browse and research products.

Read more.

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