Franchise Talk

Jamba Juice Expands Non-Traditional Franchise Growth Strategy With Rollout Of New Airport Kiosk Locations

February 20th, 2009 | Author: Jack

Jamba Juice, the leading provider of healthy, fun and on-the-go food, snacks and beverages, announced today the opening of new Jamba Juice airport locations at Chicago O’Hare, San Diego International and George Bush Intercontinental in Houston.

These new outlets join other recently launched airport locations at JFK Jet Blue Terminal, Newark Liberty International, Denver International, Charlotte Douglas International and Portland International as the company expands its non-traditional franchise growth strategy. The initiative builds upon Jamba’s success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a delicious, healthy and portable food option to busy customers on the go.

Capitalizing on the trend towards healthier fare within the multi-billion dollar QSR category, and recognized as one of the healthiest food and beverage brands, Jamba offers food service operators and franchisees an opportunity to serve travelers searching for healthy, on-the-go food choices amidst a sea of high-fat, low-nutrition airport outlets. With a short installation time and affordable build cost, Jamba’s modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 – of which 30-35 will be non-traditional – as part of the company’s broader strategy to reposition its business model with a greater emphasis on franchising.

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