Franchise Talk

GFC Opens Second Branch Of Iranian Soul Food Chain ‘Naz’ At Zahra

March 4th, 2009 | Author: Jack

Gulf Franchising Company (GFC) opened the second branch of ‘Naz’ – the Company’s first proprietary fine and casual dining chain specializing in authentic Persian cuisine – at the Zahra New Co-operative Society.

AME Info:

The Naz Zahra branch builds upon and extends the success of the first Naz outlet opened at Jabriya last September. The highlight of the opening was a special workshop on the ‘Secret traditions of the Iranian kitchen’ presented by Naz’s Executive Chef Mohammed.

Says GFC Chairman and Managing Director Ahmad Sadoun Al-Yaqub, ‘Naz is the first Iranian restaurant of its kind in the region to offer a modern, vibrant and youthful ambience and truly authentic Persian cuisine experience. We plan to open two more branches of Naz during 2009 as well as introduce the brand in Europe.’

The Company conceptualized the brand in response to the high interest levels in Kuwait for genuine Persian soul food, he adds. ‘The Naz Zahra branch is the second outlet to be opened within six months of the first Naz outlet opened at Jabriya. The rapid expansion within such a short timeframe reflects the success and customer appeal for the Naz brand. Since the soft launch of Naz Zahra in late January, the branch has received a positive response from Zahra residents, some of whom have responded that they enjoy the opportunity of eating traditional Iranian food which has an authentic cooked-at-home feel.’

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