Malaysian Franchisers Target Stronger Presence In The Middle East

The unique services forum will see franchises and franchisers in Malaysia vigorously pursuing partnership opportunities in high growth retail markets in the GCC and beyond.
MSE 2009 is being organised by Malaysia External Trade Development Corporation (MATRADE), the national trade promotion organisation of Malaysia, which has 39 offices across the world including in Dubai and Jeddah.
The exhibition will bring together over 200 service providers from 13 industry clusters, aiming to expand their coverage into the vibrant and emerging markets in the Middle East, North Africa and CIS. Each cluster is made up of companies and organisations with world-class capabilities in their respective service segment and proven expertise in international operations.
Key franchisers participating in MSE 2009 will include Daily Fresh Foods, Marry Brown Fried Chicken, 1901 Hotdog, Forest Secret Sdn Bhd and Smart Reader Worldwide.
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