Franchise Talk

Hispanic Real Estate Firm Fastest Growing Real Estate Brand In US

March 16th, 2009 | Author: Jack

Casa Latino opened for business in 2005 and is now the fastest growing real estate brand in the US according to Trend Report 2009. Over 15.1% (45.5 million) of the total US population is Hispanic and this group had its largest growth rate in 2007 growing by 3.3%. (Based on May 2007 Census Bureau Report)

However, at Casa Latino it’s less about the language barrier and more about the cultural barrier and one of the best examples of this thought process is best described by a member of the Casa Latino executive staff, Jorge Casas. Jorge and his family moved to the US from Venezuela and he began working in Orlando, Florida as a realtor. A few days after he began his new career, a Hispanic family came into the real estate office where he worked and asked for someone who speaks Spanish. Minutes later Jorge appeared to greet the family. He escorted them to his office and began speaking to them about their housing requirements.

The head of the family stopped Jorge in the middle of the conversation and said, “Would you mind speaking in English, my Spanish is very broken.” The gentleman didn’t necessarily need a “Spanish speaking agent” he needed someone who understood his culture and his very specific housing needs.

Casa Latino CEO, Robb Heering, recently joined forces with Joe La Rosa, VP La Rosa Companies and brought the brand to Central Florida. After acquiring the Area Development rights to Central Florida Casa Latino Real Estate Brand, Joe La Rosa formed Casa Latino Global Development, an entity designed to help develop the Central Florida area and bring into focus the South Florida, Tampa and Puerto Rico markets.

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