Franchise Talk

New ‘Recession-Proof’ Franchise Attracting Brokers

March 18th, 2009 | Author: Jack

Due to the ongoing downturn in the housing market, real estate brokers throughout the country have been tasked with reducing overhead, consolidating staff and offices, and reducing agent support and benefits. George Barlow, president of Executive Franchise Consulting claims, “with the continuing mortgage crunch and agents leaving the industry, real estate brokers need to be creative and resourceful to weather through this economic storm.”

Area Pro Realty, recognized by franchise leaders as one of the most innovative recession-proof real estate companies in the industry, announced that the company will begin selling franchises in numerous states across the United States. At a time when this economic downturn has forced many real estate brokerages out of business, Area Pro Realty has announced an enormous expansion throughout the United States. The Northern California-based brokerage will seek real estate brokers throughout the country and provide the opportunity to operate a brokerage with an innovative, modernized and effective business model.

“Brokers are attracted to our company because our innovative ideas are so much different than what the typical franchisor offers,” said Gene Ward, technology supervisor for Area Pro Realty. “In this economy, a broker needs to operate on a completely different business model. Brokers looking into the Area Pro model have been pleasantly surprised.”

“Our technology center takes the struggle of learning and maintaining industry technology and puts it in the hands of technology professionals, allowing the agents and the brokers to focus on what they do best, sell real estate,” said Ward.

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