Franchise Talk

How To Be A Successful Franchisor

March 26th, 2009 | Author: Jack

Franchisee Selection Process
Smart franchisors are very selective in establishing franchisee relationships. Your franchisees are the single most important factor in determining your success. You must make sure that they are financially, intellectually, and emotionally qualifed to run the business. You should never grant a franchise to someone that you would not feel comfortable hiring as a management employee. You should also investigate them as if you were hiring them as employees. Multiple Revenue Streams. In addition to standard franchise and royalty fees, franchisors can increase revenue streams from franchisees through sales of goods or services to the franchisees, such as required inventory and/or equipment purchases. Franchisors can also receive rebates or commissions from other suppliers which the franchisees are required or encouraged to use. Finally, rental income can be earned by leasing site locations to franchisees.

On-going Services
Successful franchisors offer more to their franchisees than just a trademark and a business model. They also offer services such as location selection and development services; complete initial and on-going training (inadequate training is one of the most common causes of franchisee failure); complete specs and systems communicated in a clear manner; procurement programs for equipment, supplies, inventory and services; advertising assistance; and research and development.

Maintaining System-Wide Uniformity
Maintenance of high and uniform standards throughout the franchise network is of signifcant value to the franchisor and each of the franchisees. It is important to the value of the system, that a customer receives high quality and consistent experience in dealing with each franchise location. Whether or not you are a fan of McDonald’s, you can’t deny the remarkably consistent experience in visiting a McDonald’s in Chicago, Atlanta, or Tokyo. A franchisor must implement policies and procedures that help maintain standards by rewarding compliance and enforcing system standards by means of inspections and audits where positive motivation has not proven effective. The more “turn key” you can make the business, the more uniform the franchises will become, and the greater your chance of success. Read full post.

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