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Franchisees Select Favorite Franchisors

heavensbest

Chain Leader:

If it’s true that the recession’s depth depends on consumer confidence, then perhaps a restaurant brand’s health depends on franchisee confidence.

Franchise Business Review, a market research firm based in Kittery, Maine, has announced the winners of its annual Franchisee Satisfaction Awards. The research identifies 115 companies, several of which are restaurant concepts, that have very strong franchisee satisfaction.

More than 300 franchise brands registered to participate; those brands represent 65,000 franchisees in North America. Franchise Business Review surveys the franchisees on topics such as training and support, system quality issues, the franchisor relationship, financial opportunity and overall experience. It then ranks companies based on a formula including satisfaction score, system size and rate of franchisee participation.

The winner among large systems of more than 200 units is Heaven’s Best

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