Newsletters, Intranet Keep Franchisees Up To Speed
When a company such as FOCUS Brands has a corporate message to spread, their biggest challenge is how.
The company’s concepts consist of Carvel, Seattle’s Best Coffee, Cinnabon, Schlotzsky’s and Moe’s Southwest Grill, and while some franchisees are comfortable using a computer, others are not.
To bridge the communication gap, executives of single- and multiunit concepts use a variety of communication formats to get across their messages.
Concepts such as Qdoba, FOCUS and Salad Creations use newsletters, committees and a varied assortment of technological tools to reach out to a wide variety of franchisees. While some methods work better than others, they all play a part in the communication process.
“Certain franchisees like to be communicated with in different vehicles. Some are smaller, and it’s one person sifting through all of the information, and they can be overwhelmed,” said Todd Owen, vice president of franchise development for Denver-based Qdoba. “It’s hard to know if we’re over communicating or not communicating enough.”
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