Good Biz Sense, Trusted Brand Turn Retiree Into Franchising Whiz
Like many before him, 60-year-old Ed Hife, a former Ayala executive, knew that his most productive years would not end with his retirement. So when he decided to retire in 2003 after 15 years in the firm’s then food and agribusiness venture, he immediately looked for a new challenge—that of putting up his own business.
“There’s a saying that goes, what you are by the time you are 50 is basically what you will be for the rest of your career. If you want to conquer new, greater heights, you have to go out on your own,” he says.
His years in the corridors of corporate power taught him more than just the fundamentals of achieving business goals; it also taught him patience and the importance of playing to his own strengths.
Both would come in handy when time came for him to choose what kind of business he would enter—in his case, a franchise of a well-known and established brand: Smokey’s Hotdog Bar.
From the start, he knew he would have a better chance at success if he stuck to the food industry. It also helped that the company where he honed his skills eventually became a subsidiary of food conglomerate San Miguel Pure Foods Co. Inc. (SMPFC), which owns the Smokey’s brand.
Success story
From a single Smokey’s Hotdog Bar located at the activity center of the Alabang Town Center (ATC) in Alabang, Ed was able to grow his hotdog empire, opening a second store at the Cinema level of ATC, and eventually, branches at the Asian Hospital in Muntinlupa, Atrium in Makati, and the Medical City in Pasig.Today, he has seven branches, including the soon-to-be-opened Smokey’s Hotdog Bar in the activity center of TriNoma Mall, Quezon City. His previous life in corporate boardrooms serves him well in business today, he says.
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