Healthy Strategy: Lifestyle Fitness Corp. Owner Gets Strategic With Marketing
The warning signs that the economic landscape was shifting beneath Steve Lichtman’s health and fitness business hit home late last fall. His Stoneham-based company, Lifestyle Fitness Corp., owns three local franchise locations of the Colorado-based Fitness Together chain — in Dedham, Norwell and Westborough. Lichtman had spent $7,000 in one month on a direct-mail promotional piece that was distributed to 20,000 households.
However, the return on investment for that effort, says Lichtman, was far lower than he typically receives.
“We got just enough new business to pay for that cost,” says Lichtman, 52.
Earlier in the year, Lichtman had projected revenue growth on the order of 15 percent. His company, which has 13 full-time employees, actually finished 2008 with total revenue of just over $1.3 million, compared with just over $1.2 million in 2007. Those totals include revenue generated by his three studios, as well as a separate business, an in-house ad agency known as Lichtman Marketing Group; revenue for his Fitness Together studios remained essentially flat year over year.
Related posts:
- Anytime Fitness Owner Fills Niche In The Market Green Bay Press Gazette: The Green Bay Press-Gazette talks...
- Planet Fitness Approach Delivers World Of Opportunity Seacoastonline.com: For the second straight year, Planet Fitness, the...
- Fitness Together Works Out Brazil Franchise Deal Bizjournals.com: Colorado’s Fitness Together Franchise Corp. is expanding its...
- Carving A Niche In Fitness Equipment Repair Journal Record: Ann Walton curved her shoulders around the...
- A New Approach To Physical – And Fiscal – Fitness PR-USA.net: There’s a silver lining to be found in...
Related posts brought to you by Yet Another Related Posts Plugin.
