7-Eleven Notices Customers Buying Beer In 18 Packs And Cutting Back On Cigarette Packs

We heard a lot about Joe Six-Pack during last fall’s election.
Another Joe has emerged from the recession: Meet Joe 18-Pack.
7-Eleven Inc. CEO Joe DePinto says that customers are buying fewer six- and 12-packs of beer, choosing instead the better value 18-packs. Stores are making room in cold cases for the bigger packs.
The Dallas-based convenience store chain has a bird’s-eye view on how everyman (or woman) is adjusting.
Some more economic indicators from 7-Eleven:* Customers are moving to $10 prepaid phone cards from $20 ones.
* In the beverage aisles, people are buying cheaper beer during the week. Premium picks up on the weekends. And they’re using refill mugs more to save on that daily cup of coffee. More.
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