A Poster Child For Expansion
Expansion of the explosive kind was far from Sam Yap’s and Gurchan Singh’s minds when they founded Cherie Hearts.
But the childcare centre chain did ‘explode’ – from the very first centre way back in 2001 to 50 today. And that’s not counting the outfits beyond Singapore’s shores.
Dr Yap, who holds a PhD in entrepreneurship, tells BT that entering the childcare business was a strategic move. ‘Childcare was something we foresaw that the government would place a lot of emphasis on, since education is pushed a lot.’
In recalling those early years, Dr Yap also drops a bomb. He got into the industry not because of a love for kids or the nurturing of young minds.
No, it was a ‘burning desire’ to start a business of his own that did it. Still, the executive chairman of Cherie Hearts Group International says that working with children is ‘very interesting and different’.
‘Education is something that involves a lot of passion, it’s doing something for a social cause. We get a profit but at the same time, we also groom a child.’
Photo: Dr Sam Yap.
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