Franchise Talk

Are You Ready For The Next Generation Of Real Estate?

May 6th, 2009 | Author: Jack

When you launch a real estate brand with a completely clean slate and enough capital to make a difference in the most challenging real estate market in over 100 years, what do you do? How do you tackle it? Couple that with the increasing sophistication of technology, moving at the speed of light, and the rise of several so-called “incubators” across the country-namely, companies that are conducting live beta tests on new real estate business models. Add to the mix a home-buying and -selling segment that is quickly shifting to 70 million “Echo Boomers” who are tech savvy 18- to 34-year-olds. Add on the huge social networking wave that is capturing the attention of hundreds of millions of people around the world-that some believe will be a significant driver of future businesses across various industries. Then what do you do? You challenge everything, of course.

When I accepted the mission of president and CEO of Better Homes and Gardens® Real Estate, I knew I wanted to not only make a difference, but to break some glass. You have to in an industry that is reinventing itself to stay ahead of the curve. Welcome to the “Next Generation” of real estate.

First off, I assembled a team of leaders who are proven “next generation” thinkers-not only unafraid to challenge the status quo, but who wholeheartedly embrace meaningful change. My team understands that we are currently experiencing a perfect storm that is creating opportunities for some to grow and prosper beyond their wildest dreams and forcing others to fail under the weight of the current recession. Full post.

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