NexCen Opens TAF In Beirut
NexCen Brands Inc. today bowed Lebanon’s first franchised TAF, formerly known as The Athlete’s Foot, in Beirut’s Habtoor Grand Mall.
The store opening marks a push by NexCen, which acquired TAF in November 2006 and launched a global rebranding initiative of the retailer the following year, to expand TAF’s presence in the Middle East.
“We are continuing to expand our retail and franchised brands into new international markets,” said Kenneth Hall, CEO of NexCen. “We are very pleased to strengthen TAF’s presence in the Middle East through this new [store].”
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