New Franchise Set To Clean Up

Having set up his first firm from scratch, Gavin Peacock decided to take a different route with his next venture, opting to franchise an existing business.
Two years ago, he invested €2 million in the master franchise for the Jan Pro cleaning business for Ireland and Britain. Set up in the US in 1991, Jan Pro has franchisees around the world offering cleaning services to all types of businesses. Based in Dublin, Peacock’s franchising operation has seven full-time staff and out sources its credit control, marketing and other functions.
Almost 50 new franchisees have joined the Irish operation in the last 15months, and he expects the business to have turnover of €3.5 million this year, double last year’s figure.
Clients include GlaxoSmithKline, Premier Recruitment, Tullow Oil and Kerry Group. ‘‘I was always attracted to the area of franchising. Having set up my own company, I knew how hard it was to build a business,” said Peacock, who founded Total Retail Control (TRC) in 1991 to provide technology solutions for retailers.
‘‘Jan Pro appealed to me. It’s a tried and tested model that’s low-tech and almost recession proof, because it’s not a luxury purchase. Although the contract cleaning business will be affected by the recession, it is viewed as a necessity, with obvious benefits that make it easy to sell.”
Peacock was also encouraged by statistics about franchising. Read more.
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