Unlocking The Potential Of Franchising

Germans are widely considered to be risk-averse, and Germany is hardly the first country one associates with entrepreneurship. For typical middle-class Germans accustomed to long-term employment in their field of training, entrepreneurship is often seen as complex and overly fraught with risks. Franchising, however, represents a means of avoiding many of these risks.
The quintessential examples of German entrepreneurs include Werner von Siemens, who started his industrial empire in a small workshop in Berlin; Robert Bosch, who opened a workshop for “precision mechanics and electrical engineering”; and Carl Zeiss, who founded his namesake company as a workshop for precision mechanics and optics. Each of these entrepreneurs focused his life on a developing company that bore his name and remained true to the core competencies upon which it was grounded. The idea of the serial entrepreneur focused on the process of launching new businesses and discovering new ideas across a range of industries has traditionally been far less common.
As Germany’s structural unemployment continues to grow, the government has increasingly sought to encourage growth in entrepreneurship. It recognises franchising as a means of facilitating entrepreneurship by mitigating the risk would-be entrepreneurs must take on. Continue reading.
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