Aussies Flock To Franchising For Security

The economic downturn has painted franchising in a new light, with many Aussies flocking to the sector as it is viewed as the ‘most secure’ and will bring them ‘financial independence.’
Mortgage Choice’s latest Potential Franchisee Survey of 680 potential franchisees found that of the reasons people were looking to enter into a franchise, job security was ranked as the top priority, with income potential and job satisfaction following closely behind.
Of the respondents, 48 percent believe that in the current economic climate it is safer to run their own business than be an employee, and 40 percent believe they will be better paid as their own boss.
Senior corporate affairs manager for Mortgage Choice, Kristy Sheppard said the results indicated optimism around entering into self-employment, due to its perceived safety. Read more.
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