Honolulu Advertiser:

After making a hit with its first licensed outlet in Japan, Leonard’s Bakery — best known for its malassadas — is looking for more franchise opportunities.

Sales have been strong in the six months since the store in Yokohama opened, with lines often snaking out the door, said bakery President Leonard Rego Jr. At 150 yen ($1.50) apiece, a classic malassada in Japan is little more than double the 70 cents customers in Hawai’i pay for one of the deep-fried delicacies.

The Yokohama store sells 4,000 to 5,000 malassadas a day on average, although there have been days when sales have surpassed 5,000, Rego said. Average sales at the Japanese stores are slightly less than at Leonard’s Kapahulu store, and the Japanese bakery does not carry other Leonard’s baked goods. Read on…

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