Emailwire:

Willie Fisher was awarded a Collision on Wheels Franchise in spring of 2007. He found the “We Come to You” concept intriguing when he looked into beginning a new career in franchising. “The franchise services a growing market of consumers who don’t have the time to leave their vehicle at a body shop for minor collision repairs,” said Fisher. “Quite often these small scratch and dent repairs cost less than a deductible and people are hesitant to make an insurance claim.”

This trend is cited in a collision industry research study conducted by the consulting firm, Frost & Sullivan in 2005. The study found that consumers are becoming more reluctant to report minor collision damages to their insurance companies because they were concerned about the increase in insurance premiums. The study identified cosmetic repair as a growth area of the industry falling into two categories: consumers who need quick, affordable repair because they plan to sell their vehicle and those who have been in a minor accident and prefer to pay out of pocket rather than file a claim.

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