PR Newswire:

Baskin-Robbins, America’s favorite ice cream shop, is rapidly expanding its national footprint with today’s announcement that St. Louis, MO is now open for franchise sales. More than 45 new stores are projected throughout St. Louis and the surrounding counties of St. Charles, Jefferson, Franklin, Lincoln, Warren and Washington, among others.

Baskin-Robbins currently operates more than 6,000 stores in 35 countries and opened more than 600 stores globally in 2008. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidates in St. Louis to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine’s annual “Franchise 500″ ranking.

To fuel this growth in and around St. Louis, Baskin-Robbins is actively seeking store developers who possess strong financial backgrounds, the desire to maximize their territory’s sales and have a passion for the communities they will serve.

“As the Baskin-Robbins brand continues to develop in Missouri, we’re excited to provide new store owners with the unique opportunity to capitalize on their territory’s potential, serve as the face of the brand in the community, as well as set the direction of the market’s growth,” said Salman Siddiqui, vice president of global business development, Baskin-Robbins.

To share information about franchising opportunities in St. Louis, Baskin-Robbins is hosting a franchising seminar at the Hilton St. Louis at the Ballpark on June 24, 2009 from 2:00 p.m. to 4:00 p.m. Included in the discussion will be the brand’s new store design, new logo, marketing, training and site selection. To register for the event and learn more, please contact Dwayne Greer at 615-545-7766 or dwayne.greer@dunkinbrands.com.

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