How A Hockey Coach’s Burrito Habit Turned Into An Ad Campaign
Hockey players during the playoffs are a superstitious lot, hence the springtime ritual of growing out shaggy beards on the way to the Stanley Cup. But playoff burritos?
Chad Brooks, a Pittsburgh Qdoba franchisee, noticed that Penguins coach Dan Bylsma came to one of Mr. Brooks’ 10 Qdoba restaurants for a BBQ pork burrito before every game. And as the team kept winning, some players started joining their coach for a lucky burrito.
‘Tweet-ups‘
“Chad called me on a Sunday afternoon and said that he had this great story and didn’t know how we could help in getting awareness about it,” said John Gatesman, partner at ad agency Gatesman Marmion Drake, which represents Qdoba in the Pittsburgh market. “We needed to do it quickly because it was the final week of the playoffs.” Full article.
Related posts:
- The Growth Coach Fuels Economic Development, Helps Small Biz Thrive Franchising.com: The Growth Coach, the only pure business coaching...
- Planet Fitness Makes Plans To Orbit The Pittsburgh Area Pittsburgh Business Times: Planet Fitness, a health club franchise...
- Newsletters, Intranet Keep Franchisees Up To Speed Fast Casual: When a company such as FOCUS Brands...
- HomeGamers: Tailgater Turned Passion Into Profession Business Wire: Ravens fan Jeff Hinton has been going...
Related posts brought to you by Yet Another Related Posts Plugin.
