Recession Has Been A Bonus To Franchisers
To re-brand the adage, every economic storm cloud has a silver lining.
And with a lot of hard work and dedication, all that silver could be spun into gold.That was the message Thursday at a roundtable discussion at Paulette’s in Midtown, sponsored by the Society of Entrepreneurs.
Keynote speaker Reggie Wright, franchising director for Dunkin’ Donuts, offered encouraging words to about two dozen business professionals and stressed that despite the dismal economy, some almost-recession-proof opportunities still exist.
“In this economy, there’s more interest in franchises and it can be an excellent way to pursue a career dream and make a good living,” Wright said. “Franchising spans more than 100 different industries, but franchising is not itself an industry. It’s a business model and for the right person; it’s the path to a successful career.”
That’s a lesson the company, founded in 1950, learned the hard way.
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