Franchise Talk

Sikh Man Explores Golden Opportunity

July 9th, 2009 | Author: Jack

Gurvinder Singh returned to his native India to get his start with Gold’s Gym last year, opening two locations, with two more in the works. Now the 23-year-old is returning to the California setting he grew up in and bringing back a little twist on the concept, which has found him success in India.

Established in Venice, Calif. in 1965, Gold’s Gym is a full-service gym chain that has close to 700 locations in 43 states and 30 countries. Gold’s offers the latest in exercise equipment and services, including group exercise, personal training, cardiovascular equipment, group cycling, Pilates and yoga. The concept pledges itself to helping all kinds of people achieve their individual potential through fitness and has approximately 3.5 million members.

“Our global staff of personal trainers and group exercise instructors is the best in the business – period. Whether it is a mom looking to get in shape after having a child, a marathon runner training for his or her next race or a Hollywood star training for their next action movie, we leverage over 40 years of fitness experience to create personalized fitness programs that help our members realize their potential,” the company stated.

Most Gold’s locations are franchised, with just 63 corporate gyms in the United States. The chain has over 160 international locations, with 40 in India.

In the United States, Gold’s is pretty synonymous with serious exercisers, both male and female, and is commonly viewed as a having a younger clientele that is in shape and athletic. According to Singh, Gold’s has tremendous name recognition around the world and when he looked to open up his Indian locations he wanted to cash in on this recognition, but also felt that his best bet for success would be to capture a little bit more of the family and female markets.

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