Franchise Talk

Edible Arrangements Signs Master Franchisee Agreements In Rome & Hong Kong

July 14th, 2009 | Author: Jack

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, announced today the signing of two Master Franchisee agreements in Rome, Italy and Hong Kong. With these recent agreements, Edible Arrangements is now available to consumers in eight countries outside of the United States and Puerto Rico.

VPF International Ltd. will operate as the Rome Master Franchisee and plans to develop a total of five locations in Rome with at least one planned to open later this year. VPF is led by Fausto Petruzziello, M.D., who was born and raised in Rome and currently resides in Connecticut. Petruzziello has built a team of professionals both in the U.S. and Italy to ensure Edible Arrangements can succeed abroad.

The Hong Kong Master Franchisee is D.T. Hong Kong Ltd. and will be led by Sanja Dujic, who currently resides in Hong Kong. Dujic plans to develop six stores in the city with the first location to open in the fourth quarter.

“We are excited to introduce Edible Arrangements to consumers in Rome and Hong Kong and welcome Sanja and Fausto into our system,” said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. “We see great promise in these cities and know our new master franchisees will be great ambassadors for the brand.”

Currently, Edible Arrangements has 900 locations with the goal to reach 1,000 units by 2010.

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