Inquirer.net:

Even during times of crisis, business opportunities can still come a-knocking. Actually, there even seems to be more opportunities when times are rough—you just have to know where to look.

According to Philippine Franchise Association president Robert Trota, the franchise business has a 90-percent success rate, even during economic downtimes. But, of course, success takes hard work and time to achieve.

For aspiring franchisees, existing franchise owners and franchise holders emphasize the importance of compliance, focus and trust.

In one of the roundtable discussions at the recently concluded Philippine International Franchise Conference and Expo 2009, Red Ribbon Bakeshop South Luzon operations head Froilan Manotok led participants in threshing out why franchisees fail—and what to do to avoid falling into the same trap.

For franchisees, he said standards were usually the first to fall apart. The franchise holder might start to neglect something as simple as the cleanliness of the bathroom. Complacency in service could follow.

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