Franchising’s Green Scene
When Mike and Deborah Parisi were looking for a franchise opportunity, they had only broad parameters in mind. They wanted something unique that would be good for the community, and they wanted to feel good about the products they sold. Doing some online research, they came across Pizza Fusion, a green restaurant franchise based in Florida that uses environmentally friendly practices in everything from building designs to food prep to waste disposal.
“It was the product that really spoke to us. It is the closest thing I’ve tried on the West Coast that tastes like the food you can get in Italy,” says Mike. “The green aspect showed us that the company was forward-thinking by taking America’s favorite food and modernizing it.”
Since the Parisis opened their first Pizza Fusion franchise in Clovis, Calif., last December, they’ve garnered a level of attention that they believe restaurants without such a commitment to green practices would not have seen–including coverage on most of the local broadcast news programs. The couple is planning to open another Pizza Fusion franchise within two years.
While no one is yet tracking numbers on how many green franchises exist or how many are coming down the pike, Alisa Harrison of the International Franchise Association–the industry’s largest trade group–says the green corner of franchising is definitely growing. The association has seen an increase in external inquiries about green franchises, as well as a bigger presence at industry events, she says. This post continues here.
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