Franchise Talk

Mocha Blends Offers Biz Opportunity For Pinoys Overseas

July 22nd, 2009 | Author: Jack

Homegrown coffee-shop franchisor Mocha Blends Corp. targets Filipinos overseas in an innovation of its franchising system to hike revenue amid dropping consumer spending.

“We admit there’s a decrease in the buying capacity of customers, but we can’t lower prices as much as we want to because we don’t want to touch the stature of the brand,” brand manager Ryle M. Nepomuceno told the BusinessMirror.

So rather than alter the core business that Lee Andrew C. dela Cruz established in 2002, Nepomuceno said the management decided to expand its reach by offering a package of P0.5 million for a “lounge”-type of business.

“It’s more affordable than the P4-million franchising package for a full store and P2 million for a kiosk type of restaurant,” she said.

According to Nepomuceno, the P500,000 payment already includes the P250,000 franchise fee for the use of the brand and management support. The remaining half goes to supplies and equipment that will come from the company’s two commissaries.

The company, she said, will also provide the required two- to three-week staff training for coffee and product preparations, as well as cashflow management.

Nepomuceno added that it would be wise for an investor to allot 40 percent for operational expenses such as rent, utilities and salaries for a minimum of two employees. Food costs, according to Nepomuceno, is at an average 30 percent of the operational expenses. Read full article.

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