Ice Cream Chain Ben & Jerry’s Comes To Australia With Franchising Plan
Iconic American ice cream retailer Ben & Jerry’s will open its first Australian store in Sydney next month and will begin assessing opportunities to expand via franchising, according to brand manager Caroline Simpson.
She says franchises will be offered after initial locations in Sydney and Melbourne establish a strong enough brand awareness to allow the company to branch out.
“With regards to how we roll out the locations in the company, we want to be very involved in the set-up of locations and make sure everything is running well. We will offer franchises in time at a rate at which we can support them.”
Ben & Jerry’s began in the north-western US state of Vermont in 1978 by self-proclaimed ex-hippies Ben Cohen and Jerry Greenfield, although both are no longer formally involved in day-to-day operations.
According to Entrepeneur.com, during 2008 the company had 417 franchises and eight company owned stores in the US. It reportedly had 19 Canadian franchised stores with 380 other franchises worldwide in countries such as India, Britain, Hong Kong, Israel and China. Read more.
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