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What Is The Value Of Non-Franchised Outlets

value

SmartCompany.com.au:

Debate often exists in the franchise sector about the issue of franchised versus company-owned (or non-franchised) outlets.

Among retail and fixed-location service franchise systems, opinion is frequently divided about the benefit and management requirements of a company-owned network within a franchise chain.

A key element in the debate is the greater organisational resources required to manage and support company-owned outlets, particularly where managers of company-owned outlets are not able to fully benefit from the outlet’s financial performance and appreciation in market value in the same manner as a franchisee.

In other words, the profit motivation of franchisees, as well as the desire to make a capital gain on the eventual sale of the business, are motivating factors rarely, if ever available to employed outlet managers.

This is the crux of franchising and on the face of it, operating company-owned outlets would seem to perpetuate the key motivational problems that franchising largely resolves.

Nonetheless, there are compelling arguments for non-franchised outlets, and these are outlined as follows:

To provide a training locationread on.

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