Brand Calculus To Invest In More Booster Juice Outlets In Indian Metros
Brand Calculus is a Quick Service Restaurant (QSR) franchising company and the India master franchisee for Booster Juice. It will focus on launching Booster Juice outlets in the metro cities in the first phase of expansion in India. The investment per store ranges from Rs 20 lakh for a kiosk to Rs 35- 40 lakh for a stand alone / inline store.
Booster Juice launched its first store at Select Citywalk in Delhi in mid-Aug 2008 and in early 2009 two stores were added in Bangalore at HomeStop Magrath Road and the Total Mall on Old Airport Road. The second quarter of 2009 saw store launches at Garuda Mall and Forum Value Mall at Whitefield in Bangalore.
The response has been very encouraging at all stores and we are witnessing a high degree of repeat customers. We feel that this is indicative of the response that the brand will receive in other major markets too, Anoop Sequeira, CEO, Brand Calculus told F&B News in an email interaction.
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