Trademark, The Cornerstone Of Franchising
What’s in a trademark? Everything. The trademark, especially for franchisees, is the cornerstone of franchising.
For us at Lots’A Pizza the trademark represents the long hours we spent developing the Lots’ A Pizza brand, its reputation and its relationships with stakeholders. My husband Eduardo and I realize that it is the name of Lots’A Pizza that brings customers to the store, and that it is one of our most important assets.
The Lots’A Pizza brand mirrors everything that we have been through. The brand reflects our efforts to find the perfect concept that Filipinos would appreciate. It mirrors our learning adventures as well—the seminars and food expos we have attended, the pizza technology course that we had to go through, as well as our unrelenting efforts to come up with the taste that our customers would love. Today, the Lots’A Pizza crust, sauce and toppings are still the most favored in the market.
This is why we are very particular in nurturing the Lots’A Pizza brand. We know that just as a name can be built, so it can easily be lost just as fast. It can be gone in a snap once the public becomes aware that it no longer represents what it used to stand for. Read full article.
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