Pizza Chain Donatos Looks At Richmond Area
Columbus, Ohio-based Donatos is counting on people’s love for pizza as it looks to expand into the Richmond market.
The chain, which opened in 1963, wants to open as many as 20 franchised-owned restaurants in the area.
The company now has about 180 company-owned and franchised-owned restaurants in six states — Ohio, Indiana, Kentucky, Alabama, North Carolina and South Carolina.
But none are in Virginia.
Donatos believes the Richmond area is a strong pizza market where it can make significant headway. The chain specializes in pizza — thin crust with edge-to-edge toppings — but also offers subs and salads.
To get the stores open will take about five years. The chain was in town late last week meeting with potential franchisees and introducing its products to the area by holding a reception at the offices of the Retail Merchants Association on Monument Avenue.
About 100 people attended the event, which featured several dozen pizzas cooked in a Donatos oven that had been brought along.
Photo: Dean Hoffmeyer / Times-Dispatch.
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