eMediaWorld.com:

Bonfire Productions has announced that the company will expand the Ice Mobile offering to allow global SMS communications across three forms of delivery: Text, MMS and WAP Push.

In the current market, SMS services are not an affordable and accessible communications solution for the majority of businesses due to its high price tag and the technical challenges associated with its implementation. Through a global platform build-out, the Ice Mobile will seek to broaden the SMS market by offering improved speed, efficiency, and effectiveness of communication that is both affordable and profitable.

Bonfire Productions anticipates the new SMS capabilities to further enhance the Ice Mobile global appeal of the product offering, as the technology is readily compatible with any GSM carrier. While other mobile technology devices provide only archived streaming clips, the Ice Mobile provides the user with live continuous streaming media content disseminated at broadcast quality. Moreover, the device features a “click-to-broadcast” live point to multipoint media dissemination between one Ice Mobile device and another Ice Mobile device or to the Internet.

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