Franchise Talk

Now Playing At A Redbox: You, Waiting In Line

August 24th, 2009 | Author: Jack

Imagine a few years ago, someone pitching you this business plan. “We’re going to rent DVDs from a Coke machine.“Um, well. That sounds… um…

Yet, proving that Americans will defy anyone’s efforts to understand our species – here comes Redbox, a (har, har) blockbuster success with 17,000 locations and more springing up from the pavement each passing hour.

But wait. (Cue sinister music) There’s just one catch. Success has bred tension among the villagers. Let me set the scene.

A Wal-Mart at dusk. Shoppers rolling carts back and forth. A looming thunderstorm. There’s a Redbox near the door and you’re aching to rent “17 Again” or some other brain candy. It’s just $1 a night, so whatever.

But what’s that! A line? At the Redbox? There must be a dozen people waiting. You gotta be kidding me! (Shift to black-and-white slow-mo.)

And the people at the front. They’re not even renting! They’re… browsing through titles!? Arrrgh!

Let me raise the stakes. Enter Mark French, avid Redbox fanatic. He’s both renting and returning a movie to the Redbox at a New Port Richey Wal-Mart.

In a world gone mad, fiction has become reality. Continue reading this post.

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