What Is A Franchise Advisory Council?
Most reputable systems have a franchise advisory council (FAC), which is a committee of franchisees who provide input to the franchisor on ways to improve the system.
The name given to this committee may vary from one brand to the next, but the underlying principle of a panel of franchisees who advise the franchisor on system improvements remains the same, irrespective of title.
A good FAC will have a written charter by which it operates. This will establish how the FAC is formed, nomination, selection and election processes, details of meeting frequency, nature of meetings, acceptable (and unacceptable) discussion items for meetings, and so forth. The charter will generally outline how the FAC interacts with the franchisor’s personnel, and how it reports back to its stakeholders (ie. the franchisees).
A good FAC will actively canvass the franchisees for issues to be presented to the franchisor, but only issues that are relevant to the system as a whole, and not the unique circumstances or regionally-specific issues of individuals.
A good FAC will be transparent and report to its constituents by keeping them informed of meeting dates, agenda items, and minutes of meetings. Full article.
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