Straits Times:

Not many people know much about Mr Luke Lim or the company he founded in 2001. And that is just the way he likes it. The chief executive of local branding consultancy A.S. Louken prefers to let his clients’ success do the talking instead.

Today, his portfolio of close to 300 clients reads like a who’s who list of corporate Singapore and leading small- and medium-sized enterprises (SMEs) here.

They include many Singapore-born and bred firms that have established themselves as key industry players, such as bakery chain BreadTalk, ladies footwear firm Charles & Keith, spa chain Rustic Nirvana and the Tung Lok Group of restaurants.

Over the last few years, A.S. Louken has managed to carve out a niche in the branding industry as a brand-builder for local SMEs.

Mr Lim attributes some of that success to his two-year stint as a young officer at the former Trade Development Board (TDB), or what is now known as International Enterprise Singapore.

‘The best part of my training was travelling all over the world with SME bosses during my TDB days,’ he said.
‘Not only was I facilitating trade missions but I was also hunting for opportunities for these growing enterprises.’ Read full article.

Photo: Bryan Van Der Beek.

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