The Biz Of Beauty In Brazil
Brazil’s beauty industry is booming on a combination of the nation’s rising consumer power and Brazilians’ passion for looking good.
Following are some facts about the industry.
* Brazil accounted for 8.6 percent of the global market in personal hygiene, cosmetics and perfume in 2008, making it the world’s third-largest market behind the United States (15.6 pct) and Japan (10.1 pct). Given its double-digit annual growth rate of recent years, it is expected to overtake Japan in 2010.
* Brazil is the No. 1 market for deodorant sales and is on course to overtake the United States as the world’s top market for fragrance, sales of which grew 32.7 percent last year to account for 13.6 percent of the world market.
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