Maui Wowi And DocPopcorn Team Up In Dual-Branded Concept
Maui Wowi Hawaiian, the only destination for authentic Hawaiian coffee and fresh fruit smoothies on the Mainland, and Doc Popcorn, an all-natural popcorn snack food retailer, have teamed up to offer healthy snack options at Maui Wowi locations throughout the country. The two companies launched the first dual concept location at the Maui Wowi Hawaiian location at Pier 39 in San Francisco.
Michael Haith of Maui Wowi International and Boulder, Colo.-based Doc Popcorn, created a new entity, Doc Popcorn Franchising Inc. The agreement creates a co-marketing relationship for Maui Wowi franchisees worldwide.
“San Francisco makes perfect sense to test our new co-marketing relationship,” says Haith. “Pier 39 is internationally known as a tourist destination and retail hot spot. I can’t think of a better location to launch this new program.”
Maui Wowi Hawaiian and Doc Popcorn plan to test the dual-branded franchise business model in other test markets throughout the country. Once testing is finalized, Maui Wowi franchisees will be able to offer Doc Popcorn products at Maui Wowi locations worldwide.
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