Business Intelligence Middle East:

Syria’s favourite specialty coffee chain, Inhouse Coffee, a member of the Specialty Coffee American Association (SCAA) has opened its first outlet in the UAE in Sharjah’s Sahara Centre.

Operated by its UAE franchise partner, Lucre Holdings, the new Inhouse Coffee outlet will offer its signature trendy and vibrant ambiance, with lifestyle options like board games wireless Internet, satellite TV and a selection of unique drinks to its customers.

Inhouse Coffee opened its first store in Damascus in 2002 and was the first “western style” specialty coffee chain to open in Syria.

The company has established a strong brand following in Syria and has a growing fan club. Its UAE franchise partner is Lucre Holdings, a Dubai-based business group with interests in hospitality, media and trading.

Mohammed Sear, CEO of Lucre Holdings, the master franchisee for Inhouse Coffee in UAE, said, “We are very pleased to introduce a new option for coffee lovers in the country. Don’t take our word for it – the proof is in the drinking.

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