Franchise Talk

Expanding To New Markets Amid Healthy Growth In Asia

October 9th, 2009 | Author: Jack

Mention Osim and massage chairs and other health tools immediately come to mind. It’s a sign of how strong and recognisable the OSIM brand is – not only in Singapore but also the rest of Asia.

Branding helps sell your products. For OSIM, a strong brand is almost indispensable to its success. But a brand is strong only when its products are also strong.

‘The need to have a strong brand that consistently delivers its promise is fundamental, whether you are doing business in the domestic or overseas markets,’ says Alan Tan, the Singapore-based company’s head of branding and strategic marketing.

A strong and trusted brand is not built overnight. It has taken OSIM, started in 1980 as a trading company in household goods, years of single-minded focus to develop a credible and familiar brand in Singapore alone.

‘The OSIM brand is dedicated to the development of innovative healthy lifestyle products in the holistic areas of health, hygiene, fitness and nutrition, to improve the overall well-being of its customers,’ Mr Tan says.

Building up a brand is one thing; you also need to protect it. Full article.

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