Franchise Talk

Direct Auctions Franchise Programme, Going, Going… Nearly Gone!

October 13th, 2009 | Author: Jack

Direct Auctions, the Spanish based property auction house, which released its franchise programme at the end of August, reports strong demand by franchisees.

Inez Rix, owner and founder of Direct Auctions, cites a massive increase in property enquiries, her recent appearance on ITV’s Spain: Paradise Lost, and returning confidence to business investors as some of the reasons for the immense success of the franchise programme.

Since the beginning of September Direct Auctions have issued five franchise licences and are in discussions with a number of other potential franchisees from Portugal to Turkey and Cape Verde to Cyprus.

New franchisees Phil and Lucy Shipley feel that the mix of brand recognition and business autonomy is perfect for their style of working. Phil already has a strong sales background from the UK and experience as a property developer, whereas Lucy has valuable customer service experience learnt from the best: Sir Richard Branson and the Virgin Group. Phil says, “We were really taken with the concept and felt both the time and market were right for the business to be a success. It’s good to be part of an established business but we also like the fact that Inez and her team have devised a business model that allows us to add our own stamp.” Read more.