Franchise International:

Stenders, a Latvia-based beauty and cosmetics retail franchise, is set to continue its expansion by launching 10 new stores by the end of this year. The company has finalised franchise agreements that will see the franchise entering four new countries: Austria, Denmark, Slovenia and Croatia in October and November. New shops will also be opened in already existing partner territories of China, Sweden, Hungary and Russia.

Stenders entered Demark on the 2nd October with the opening of its first store in Copenhagen. Stenders is also set to launch its franchise in Austria with the opening of two stores, one on the 16th October and the other on the 17th October. A location for a third outlet is also being sought. Ieva Eglite, Head of Foregin Trade Department of Stenders, said: “The courage and enterprise of the Austrian franchise partners truly gives us great satisfaction and pleasure, as well as somewhat of a pleasant surprise. For us it is an unprecedented case that a partner starts a business on a new territory by opening two shops at once! And these partners with great resolve are Latvians.”

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