Inside Retailing:

Constant evolution is the key to The Coffee Club’s ongoing growth.

The recipe for the perfect coffee franchise? Take excellence in service, a commitment to staff training and strong branding – and mix in more than 200 passionate franchisees. The result is The Coffee Club.

In 20 years, the business has grown from strength to strength, with 250 stores operating across Australia and New Zealand now and another 250 on the agenda.

Co-founder and director Emmanuel Drivas told Inside Retailing constant evolution and keeping up with market changes was one of the keys to The Coffee Club’s successful and continued growth.

The first The Coffee Club outlet opened at Eagle St Pier, Brisbane in 1989. Franchising was a natural progression to keep up with the growth the business was achieving and the number of enquiries about store ownership.

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