Business Daily Africa:

A franchise/franchising is one way that holders of well known brands, especially in the service industry, can earn extra revenue without necessarily having to expend a large capital investment.

It’s also a means of providing entrepreneurs a stake to participate in running the business of well known brands.

It’s as simple as the franchisor allowing interested parties to use the franchisor’s business concept and techniques in exchange for a percentage of the revenues earned by the franchisee and in some cases in exchange for royalties.

Franchises have become very common internationally, with franchises even being auctioned on the net.
Kenya is catching up fast with owners of well known restaurant brands opting for franchising rather than expend large sums of money expanding.

Franchises are suitable where the business concept is unique. More.

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