Freshbikes Takes Over Conte’s Franchise
The acquisition of P&K Ventures by newly formed Freshbikes Franchising, LLC signifies the end of a messy divorce between Conte’s Bicycle and Fitness and P&K, franchisor of Conte’s for the past seven years.
Freshbikes Franchising acquired the assets of P&K Ventures in late September, soon after the Conte brothers, David and Charles Jr., settled a trademark infringement lawsuit with P&K, ending their partnership.
As part of the settlement, Freshbikes has a limited time to continue operating under the Conte’s name, but will eventually rename the eight franchises.
The Conte brothers are no longer affiliated with the franchises, which are located in Virginia, Maryland and Georgia. They will continue to operate their stores in Virginia Beach and Richmond, Virginia.
“My brother and myself are staying in the bike industry,” David Conte said. “Cycling is our passion. It is something that we’ll always eat, sleep and breathe. It gives us the opportunity in the future to do many more things.”
Freshbikes is owned by Scott McAhren and Jody Bennett, who are already partners in two Conte’s franchises. McAhren said he hopes to boost the franchisees’ bottom lines by formalizing staff training and establishing uniform merchandising guidelines.
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